License to Lead: How Business Moves from Opposition to Opportunity
Corporate America is operating in a tougher political and reputational environment. Only 42% of Americans view large businesses favorably, while economic anxiety fuels populist pressure across both parties and intensifies scrutiny of affordability, artificial intelligence, accountability, and who benefits from economic change.
Yet voters have not turned their backs on business. The research reveals what they value, what they expect from corporate leaders, and what can change their minds—giving companies a clearer path to earning public support.
Join Narrative Strategies CEO Ken Spain and Mark Keida, Partner & Head of Narrative Insights, for an exclusive briefing on findings from the 2026 NEXUS Survey. Based on original research among more than 2,000 registered voters nationwide, the briefing will explore how shifting political allegiances, voter expectations, and policy debates are reshaping the business environment. Briefings will take place on Tuesday, November 10, and Monday, November 16.
Ken and Mark will translate the findings into practical guidance to help leaders anticipate political and reputational risk, communicate credibly, and build support amid rising scrutiny of business.
Register for your preferred briefing date below.
What You'll Learn
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The Changing Political Landscape: How economic anxiety, bipartisan populism, and shifting political allegiances are reshaping business risk—and where opportunities may emerge—heading into 2027 and the next presidential cycle.
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Where Business Faces the Greatest Pressure: Why artificial intelligence, affordability, perceptions of corporate greed, and demands for accountability are becoming defining sources of political and reputational pressure.
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What Earns Public Support: Which benefits, safeguards, and commitments can strengthen voter support, even when the issue itself remains contentious.
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How Companies Can Lead: How to use research-backed communications principles to anticipate challenges, demonstrate value, earn credibility, and move audiences from opposition to opportunity.
REGISTER FOR THE BRIEFINGS
About the NEXUS Survey
Conducted annually by Narrative Insights, the NEXUS Survey examines how business, politics, and public opinion intersect. Its proprietary research helps corporate leaders identify emerging risks, understand changing stakeholder expectations, and communicate more effectively with key audiences. Register for the briefing above.
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