Insights and Intelligence

The Narrative Insights practice delivers actionable intelligence that drives decision-making, sharpens strategy, and strengthens reputation management capabilities.

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Our research doesn’t just inform, it empowers. Narrative helps clients understand critical audiences, what they think, and how to move them. We deliver integrated data and analysis at speed and scale, keeping clients ahead of the curve in a fast-moving political and media environment.

What We Deliver

At Narrative, multifaceted research seamlessly integrates into our clients' broader communications goals. We specialize in:

Survey Design & Deployment: Craft and execute efficient and tailored quantitative and qualitative research tools to inform strategy.
Audience Analysis: Identify and understand your most critical stakeholders and their shifting priorities.
Message Testing: Test and refine language, themes, and narratives to maximize resonance and impact with target audiences.
Reputation Benchmarking: Measure how your brand is perceived today and map opportunities to improve performance.
Stakeholder Mapping: Chart the ecosystems of influence that shape public opinion and policymaking.
Competitive Intelligence: Monitor critical industry trends, policy developments, competitor strategies, and other factors shaping your operating environment.
Media & Sentiment Analysis: Track how narratives evolve across traditional and digital platforms.
Risk Assessment & Crisis Mitigation: Anticipate and evaluate potential threats before they materialize.

The Narrative Difference

Unlike traditional research vendors, we don’t just hand you a deck. Narrative translates quantitative and qualitative data into action, seamlessly connecting insights to strategy, messaging, and execution.

Narrative’s Insights practice combines data analysis with real-world expertise. Our insights are woven directly into digital campaigns, issue advocacy initiatives, thought leadership platforms, and crisis response strategies.

From the first conversation to the final delivery, everything we do is aligned to one goal: advancing your communications strategy with clarity and confidence.

Our Experience

The Narrative team brings deep expertise in designing, executing, and measuring high-impact strategic communications, public affairs, and reputation management campaigns. Our work spans various industries and issues, using a full range of paid, earned, owned, and shared media tactics. We believe insights and intelligence should inform every aspect of campaign development and execution, from audience targeting to message and creative development to performance evaluation and outcomes.