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Financial Services

Substantive Experts. Creative Approaches. A True Partner. 

PRACTICE OVERVIEW

During a time of rapid change across the business and political landscape, Narrative’s Financial Services Practice knows how to create and execute effective proactive and reactive communications strategies that break through with target audiences. We leverage our extensive backgrounds in media, politics, advocacy, business, and government to bring a comprehensive approach to storytelling and media relations that supports our clients' goals and objectives.  

 

INDUSTRY-LEADING EXPERTISE

  • In-house experts with decades of experience within financial media, financial firms, government, and working on financial services public affairs campaigns or initiatives, giving the team a unique ability to address complex communications issues and win

  • Counsel top financial firms, trade associations, and business coalitions on various needs, including issues management, crisis management, executive communications, public relations, and public affairs campaigns with digital and paid media strategies

  • Work at the intersection of business and policy, helping clients navigate reputational issues, special situations, and high-stakes policy matters for a wide variety of financial services sectors. 

We understand a broad range of financial services sectors and the corresponding issue sets in today's marketplace and political dynamics, including: 

  • Asset Managers
  • Traditional Banking
  • Broker-Dealers
  • Capital Markets
  • Fintech
  • Digital Assets
  • Insurance
  • IPOs
  • Payments
  • Real Estate
  • Special Situations (Restructurings, Chapter 11 Proceedings, etc.)
  • Tax

OUR FINANCIAL SERVICES TEAM

Our financial services team has years of experience in financial media, at financial firms, in government, and working on financial services public affairs campaigns and initiatives, giving the team a unique ability to address complex communications issues and win.

Ken Spain
Ed Mullen
Jesse Westbrook
Sam Martin-1
Matt Moon-1
Charlotte Freeman
Public Affairs
Public Affairs

Develop and deploy politically informed and scalable strategic campaigns that educate policymakers, mobilize stakeholders, and inspire action. 

Crisis & Reputation Management
Crisis & Issues Management

Ensure proactive and reactive strategies are in place to manage evolving issues and build a long-term restorative plan.

Research (1)
Special Situations

Build proactive and reactive communications strategies that include scenario planning, messaging, media relations, and stakeholder management to navigate uncertain business, political, and stakeholder environments. 

Crisis and Reputation Management
Reputation Management

Offer guidance and resources to proactively strengthen a company’s profile, especially for organizations dealing with unexpected events, negative publicity, or emerging threats.

Executive Positioning  (1)
Executive Media Training

Equip business leaders and executives with the tools, skills, and confidence to effectively communicate industry expertise with the media, as well as external and internal audiences.

Advertising and Digital marketing
Digital Strategies & Communications

Bring attention to an issue and/or build brand recognition through advertising that targets key decision-makers, such as policymakers, business leaders, and other influential stakeholders.

Large Network (1)
Coalition Building & Management

Align stakeholders on a shared agenda to amplify public support and influence policy outcomes, whether advancing change or preserving existing frameworks.

Playbook-1
Environment, Social, & Governance Advisory

Conduct risk assessments, provide strategic counsel, and craft messaging to support executives articulating business mission and values amid evolving challenges with ESG perceptions.

RELATED CASE STUDIES

Get In Touch

 

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