Healthcare
Health Policy Expertise. Bipartisan Insights. Advocacy Impact.
PRACTICE OVERVIEW
In an era of rapid policy shifts, Narrative's Healthcare practice empowers clients to achieve their strategic communications goals by elevating their leadership, shaping conversations, driving corporate storytelling, and amplifying their mission with influencers and stakeholders across the healthcare ecosystem.
INDUSTRY-LEADING EXPERTISE
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In-house experts focused on communications at the intersection of business, politics, and stakeholder influence
- Counsel top multi-national companies across various needs, including issues management, regulatory policy, congressional milestones, issue advertising, stakeholder engagement, and more
- Nurture deep relationships with influential advocacy organizations, trade associations, and provider groups as we build alliances to navigate the policy landscape
- Work at the forefront of top policy issues, including 340B, IRA, PDUFA, GDUFA, tax reform, and more
HEALTH ALLIANCES NETWORK
Our Health Alliances Network is built on trusted relationships with patient groups, professional societies, coalitions, and other key stakeholders. These alliances enable authentic, informed engagement on priority policy issues, ensuring our efforts are grounded in real-world perspectives. Through this network, we drive meaningful dialogue, amplify community voices, and mobilize partners to influence change. It’s a critical part of how we advance policy solutions that reflect the needs and values of those most impacted.
OUR HEALTHCARE TEAM
We bring insight into the political levers and power dynamics in DC. Our members have backgrounds at political institutions such as the Department of Health & Human Services, the Centers for Medicare & Medicaid Services, the White House, and key congressional committees.






CASE STUDY
Modernizing Clinical Trials
This case study showcases a public affairs campaign that successfully advocated for updated regulations to incorporate modern digital health tools in clinical trials. The campaign focused on community-based research to enhance patient access, diversify participation, and better reflect real-world conditions.

Stakeholder Mapping & Landscape Analysis
Uncover insights on issues and debates; map stakeholders based on priorities, credibility, influence, reach, and likelihood to partner.
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Stakeholder Engagement
Based on relationships and research, deploy strategies to enlist support, neutralize detractors, and build ongoing partnerships.
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Message Development & Testing
Define policy priorities and craft compelling messages to shape opinions among target audiences and key decision-makers.
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Thought Leadership
Raise company visibility and increase share of voice to build influence and establish industry leadership.

Media Engagement
Craft media strategies to neutralize a crisis, put an issue on the map, or shape a debate. Garner editorial support and place opinion pieces to reach influential audiences.
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Policy Analysis & Content Creation
Create issue briefs and policy position papers to simplify complex topics and solutions for policymakers and other relevant stakeholders.

Issue Management
Ensure preparedness and reactive strategies are in place to manage evolving debates and identify opportunities to respond.

Issue Advertising
Bring attention to an issue through advertising that targets policymakers, decision-makers, and influencers.
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Policymaker Outreach & Education
Hold issue events, briefings, and panel discussions to educate policymakers and their staff. Amplify messaging across channels.
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Coalition Building
Drive a shared agenda across stakeholders to showcase public support for an issue and advocate for change or the status quo.
RELATED CASE STUDIES
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