Stacia Tipton
Managing Director, Insights
With more than two decades of experience across communications strategy and public opinion research, Stacia Tipton has led high-stakes client engagements, managed multidisciplinary teams, and advised senior leaders through moments of growth, change, and scrutiny. Stacia is a master moderator and brings out the story in any data set.
Stacia helps lead Narrative Insights teams across qualitative and quantitative methodologies – guiding strategy development, identifying critical audiences, conducting message and creative testing, and assessing campaign performance. Known for an innovator’s mindset, Stacia translates insights into clear, actionable guidance that teams can execute effectively in high-stakes and fast-moving environments.
Before joining Narrative, Stacia founded Tipton Inc. and previously helped build the research division at Widmeyer Communications. Stacia holds undergraduate and master’s degrees from the University of Florida College of Journalism and is currently pursuing a master’s degree in Product Innovation at Virginia Commonwealth University.