John Norris
Senior Director
John Norris, Senior Director of Narrative's Insights division, has built his career in public opinion research. Whether moderating qualitative research sessions or designing and analyzing surveys, John incorporates the voice and perspective of varied target audiences into messaging and strategic communications planning.
John started his career at Lake Research Partners, one of the leading progressive political polling firms. His career journey brought him to insights teams at Porter Novelli, Weber Shandwick, and, most recently, SKDK. In this role, he served as the insights lead for initiatives on behalf of federal and local government agencies, trade associations, and large corporations. Additionally, he has conducted consumer research in-house for Marriott International, focused on their loyalty and cobrand initiatives.
John is a RIVA-trained moderator who also loves the opportunity to put on his quantitative hat and lead survey research projects. Although a proud University of Michigan alum, John prefers to spend his football Saturdays covering every trail in Rock Creek Park and hacking his way through the DMV’s municipal golf courses...but he still tunes in for the big games. Go Blue!