Data-Driven Insights on ESG
You’re probably hearing a lot of talk about ESG these days. Well, here at Narrative, we did the research. Partnering with Public Opinion Strategies, we conducted a national survey to understand what voters think of ESG, how it factors into their views of business, and if there are messages related to ESG that move them one way or another.
We found that only 27% of Americans surveyed are familiar with ESG, thus providing communicators with an opportunity to define ESG approaches and principles for stakeholders.
The full findings provide data-backed insight on which messages move the needle among American voters when it comes to ESG. See below for the full findings!
