Martin Leads Wave of Promotions Among Client Services, Marketing Teams
Washington, D.C. – Narrative Strategies announced today the promotion of Samantha Martin to Managing Director, recognizing her success in running large-scale public affairs campaigns, guiding clients through complex legislative and reputation management challenges, and strengthening client brands and reputations. At Narrative, Martin has been instrumental in building and growing the firm’s financial services vertical, providing critical leadership for one of the company’s tentpole issue areas.
“Sam made an immediate impact at Narrative by leading clients through an unpredictable and ever-changing political and media landscape with forward-thinking strategies and steady leadership,” said Narrative CEO and Founding Partner Ken Spain. “Sam has not only proven to be an outstanding strategist but also an outstanding mentor, and we are excited to welcome her to our Senior Leadership Team as we continue to build upon Narrative’s success as a trusted partner for some of the world’s most visible brand names and industries.”
Narrative also announced several additional promotions, further strengthening the company’s client services and marketing capabilities. Laragh Cronin has been promoted to Senior Manager; Frances Noll, Abby Romano, and Sandeep Kumar have been promoted to Senior Associate, and Noah Vieux has been elevated to Senior Marketing Associate.
“Narrative is a place where people can grow, and we believe investing in our team members so they can build skills that contribute both to their professional success and the success of our clients,” Spain added. “Laragh, Frances, Abby, Sandeep, and Noah have all made great strides and made Narrative a stronger firm.”
During her tenure at Narrative, Martin has led at the highest level for some of the firm’s largest clients. Beyond delivering client wins, Martin has built and advanced internal education programs around financial services to support professional development within the firm. As an invaluable mentor, Martin has invested in the growth of junior staff and set a standard of excellence across the financial services team. Martin joined Narrative after more than a decade of experience in federal advocacy and public affairs. She served as Director of Strategic Communications at FGS Global and led communications and grassroots efforts at the Securities Industry and Financial Markets Association (SIFMA). Martin also previously worked as a federal lobbyist at Arnold & Porter and Squire Patton Boggs. She earned a bachelor’s degree in political science and business administration from Clemson University.
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