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Financial Policy Under Trump: Inform Your Communications Strategy

Narrative Nexus Survey Results: How Perceptions of Business are Shaping Policy

Across the political spectrum, voters are overwhelmingly focused on - and frustrated by - persistently high costs, which is fueling the feeling among consumers that they are struggling to keep up while the powerful are thriving. "Corporate greed" is now a bipartisan fixation, and voters say that ensuring "elites" do not consolidate power is a top concern. In this year's Narrative Nexus - our latest national survey - we examined voters' perceptions of business in 2024 and how these perceptions will impact policymaking on issues like tax, trade, antitrust, and AI in 2025 and beyond. 

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