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Insights & Intelligence
Narrative Insights empowers leaders to make informed decisions and reach key audiences with precision.
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Core Capabilities
At Narrative, multifaceted research seamlessly integrates into our clients' broader communications goals. We specialize in:
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Audience Development, Segmentation, & Analysis: Identify, prioritize, and group audiences for targeted engagement.
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Message & Creative Testing: Evaluate message resonance using both qualitative and quantitative research.
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Reputation & Issue Positioning Assessment: Analyze brand perception and positioning around priority issues.
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Narrative Development: Shape persuasive stories and messaging that connect with key stakeholders.
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Discourse & Sentiment Analysis: Monitor conversations and sentiment to predict emerging risks and shifts.
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Campaign Impact Assessment: Track brand lift, media performance, and impact across key metrics.
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Digital Behavior & Analytics: Extract insights from digital patterns to inform strategic communications.
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Rapid Response Polling & Quick-Turn Studies: Conduct rapid polling to deliver guidance for urgent communications needs.
The Narrative Difference
Unlike traditional research vendors, we don’t just hand you a deck. Narrative translates quantitative and qualitative data into action, seamlessly connecting insights to strategy, messaging, and execution.
Narrative’s Insights practice combines data analysis with real-world expertise. Our insights are woven directly into digital campaigns, issue advocacy initiatives, thought leadership platforms, and crisis response strategies.
From the first conversation to the final delivery, everything we do is aligned to one goal: advancing your communications strategy with clarity and confidence.
Our Experience
The Narrative team brings deep expertise in designing, executing, and measuring high-impact strategic communications, public affairs, and reputation management campaigns. Our work spans various industries and issues, using a full range of paid, earned, owned, and shared media tactics. We believe insights and intelligence should inform every aspect of campaign development and execution, from audience targeting to message and creative development to performance evaluation and outcomes.
Our Approach
Our work follows a structured approach that connects insight to direction and measurable outcomes:
We begin with Strategy, a forward-looking discipline that uses research to understand not only the current landscape but the forces likely to define it in the weeks and months ahead. We identify emerging trends, map shifting perceptions, and assess what audiences know about your issues today. This approach enables organizations to set their long-term goals, determine their future positioning, and outline the steps required to achieve them.
Next is Engagement, which centers on who you need to influence and what will influence them. We identify priority audiences, unpack their motivations and barriers, and test messages, narratives, and creative concepts to discern what resonates. This ensures organizations reach the right people with the right ideas and the right creative to drive meaningful movement.
Finally, we focus on Measurement and continuous improvement of our approaches. We assess brand lift, message recall, and paid media performance; analyze the effectiveness of creative elements; and utilize pre- and post-campaign surveys to determine whether efforts are moving opinion or behavior. This process creates an ongoing feedback loop that enables optimization and demonstrates progress toward strategic objectives.
