STATE OF PLAY
When a government-sponsored entity submitted a proposal to its regulatory agency that threatened a client’s business, Narrative rapidly mobilized to activate policy stakeholders and educate the public about the associated risks to the U.S. economy and taxpayers. Time was of the essence as the proposal was set to be automatically approved within a condensed 60-day rule-making period.
ACTION
Narrative conceptualized and implemented a three-pronged campaign on an expedited timeline to influence the regulatory agency decision–makers. The effort included:
Media Engagement. Conducted broad-based media outreach, publishing numerous news articles and opinion pieces in national, business, and political media outlets, ensuring our message reached the right audiences where they were consuming news.
Third-Party Advocacy Activation. Engaged a network of more than 50 influential organizations and subject matter experts from across the political spectrum to analyze and publicly highlight the proposal’s negative implications.
Digital Amplification Campaign. Designed a highly targeted digital ad campaign to raise awareness of the proposal’s opposition and influence regulatory decision-makers. Our in-house creative team produced high-impact ad units to promote earned media, resulting in two times higher engagement than industry benchmarks.
IMPACT
The proposal was granted conditional approval on a pilot program basis, with terms rendering its impact negligible. The decision-making body cited concerns mirroring messaging originated by Narrative’s campaign.
