STATE OF PLAY

A government-sponsored entity submitted a proposal to its regulatory agency that posed a threat to the business operations of one of Narrative’s clients, an investment management company. Equally essential and detrimental, the proposal posed significant risks to the U.S. economy and taxpayers, and with an automatic approval deadline set within a condensed 60-day rule-making period, time was of the essence.

ACTION

Narrative acted swiftly to protect the client’s interests. Narrative rapidly mobilized to influence decision-makers and shape the narrative, implementing a comprehensive, three-pronged strategy under tight deadlines.

Earned & Shared Media - Narrative executed an extensive media engagement campaign, securing coverage in national, business, and political outlets to ensure the message reached the right audiences. The campaign highlighted the proposal’s negative implications and gained traction among influential stakeholders through a combination of news articles and opinion pieces.

Third-Party Activation - Simultaneously, Narrative activated a network of over 50 prominent organizations and experts from across the political spectrum to analyze and critique the proposal publicly. Their authoritative voices lent credibility to the campaign and amplified concerns about the potential consequences.

Digital Advertising - Narrative designed a highly targeted digital amplification campaign to bolster these efforts further. Our in-house creative team developed impactful ad units promoting earned media, resulting in engagement rates twice the industry benchmark and raising awareness among decision-makers.

IMPACT

The impact of Narrative’s campaign was clear. The proposal was granted conditional approval under a pilot program with terms that rendered its impact negligible. The regulatory body’s final decision echoed concerns first raised by Narrative’s messaging, underscoring the effectiveness of the strategic, multifaceted approach. This outcome mitigated the immediate threat to the client’s business and demonstrated Narrative’s expertise in crisis and reputation management.