The Launch of Narrative's Insights Practice

Organizations Need Actionable Intelligence and Insights into Critical Audiences to Shape their Stories and Navigate a Rapidly Changing World

THE IMPORTANCE OF AGILE & ACTIONABLE INTELLIGENCE

The rapidly evolving political and media environment can alter perceptions in a blink, making it harder for communicators to manage their organization’s brand, reputation, and advocacy priorities. In order to both reach and resonate with critical audiences,  communications, marketing, and engagement plans must be grounded in informed and actionable data.

With the launch of Narrative’s Insights practice, we provide an agile, in-house team that equips clients with the perspective needed for quicker and well-informed decision-making, execution, success measurement, and reporting. 

Narrative Insights helps businesses, industry organizations, and nonprofits spot opportunities, anticipate reputational challenges, and mitigate political risks before they escalate into crises. As an integrated service, Narrative Insights will deliver bespoke data-driven communications plans, messaging, and advertising solutions from conception to execution. These tools will generate new ideas that shift conversations and measure campaign effectiveness by focusing on outcomes rather than just inputs. 

Narrative Insights answers the critical questions that drive effective strategy, storytelling, and environment shaping:

Narrative has launched the Strategic Insights practice to give our clients the perspective needed to build speed for decision-making, execution, success measurement, and reporting. As an integrated service, Strategic Insights delivers bespoke data-driven insights from ideation to execution to help us deliver more effective communications plans, messaging, and advertising solutions. These tools help our clients implement new ideas at pace, create more engaging campaigns, and measure campaign success more effectively by focusing on outcomes rather than inputs. These insights help businesses, industry organizations, and nonprofits spot opportunities and anticipate reputational challenges and political risks before they escalate into crises.

INTENTIONALITY OF RESEARCH TO KNOW, PLAN, & ACT

The market is inundated with various analytics tools, social listening platforms, message testing options, and other research products. The influx of data from these tools can quickly become overwhelming, complicating your strategy development with unknowns instead of providing clear direction. 

With Narrative, data collection, research, and analysis are folded directly into both strategy and output, ensuring that everything we do is intentional and informs decision-making. 

From data to delivery, we assist organizations in understanding what matters most: critical audiences, effective messaging, precise communication methods, and optimal placement. Narrative Insights equips our clients with everything they need to know, plan, and act. That’s what we call “data-backed influence.”

OUR CORE OFFERINGS

The Strategic Insights practice delivers customized solutions tailored to your organization, including:

Audience, Messaging, Creative, Deployment & Counsel

• Message Testing & Narrative Development: Refine and optimize client storytelling by testing messages with target audiences. We use research insights to enhance narratives, ensuring they resonate and align with strategic goals.  
• Audience Modeling and Targeting: Identify key audience segments and develop persuasive engagement strategies. We use advanced segmentation to help clients reach the right audiences and allocate resources effectively. 
• Creative & Ad Testing, Dial Testing, Brand Lift: Develop winning messaging and creative as well as benchmark and track in-market performance. We offer both tried-and-true and experimental approaches to creative and brand lift, ensuring our clients feel confident that they’re delivering the best content into the market. 
• Success Measurement: Measure the effectiveness of campaigns across all channels, such as paid and earned media. We track performance and outcome metrics to help clients prioritize, maximize investments, and show progress.

Strategy, Reputation, Positioning & Counsel

• Industry Reputation, Trust, and Value Research: Understand and improve brand reputation, trust, and value. This research helps clients refine their brand positioning by analyzing public perceptions and drivers of “brand” perception.  
• Strategy & Positioning: Narrative works with clients to benchmark performance and identify long-term goals and the corresponding actions to achieve them through research and consulting that inform strategy and positioning.  
• Thought Leadership: Drive media attention through research and polling that complements your public positioning. We help clients shape public narratives and engage with journalists, ensuring broader coverage of their issues.
•  Research Consulting: Senior-level consulting support to enhance the effectiveness of existing internal research programs and maximize research investments. 

LEADING NARRATIVE'S INSIGHTS PRACTICE

Mark Keida is a Partner at Narrative and brings over 20 years of experience in research, politics, issue advocacy, and public affairs. Mark is highly respected in the public affairs and opinion research community. For the past eight years, he served as an executive at PhRMA, overseeing research and polling, strategic initiatives, and issue advocacy campaigns. He also teaches communications for data science at Georgetown University. Mark previously led a research and civic engagement company and held the position of Vice President at the polling firm GfK/IPSOS. Mark is eager to help clients leverage research insights to formulate winning strategies, map tactics for execution, and measure success.

GET IN TOUCH