As policymakers and President Trump have placed increasing interest in understanding the crypto industry, Narrative Insights worked hand-in-hand with our Financial Services team to dig deeper into the types of investors and how to reach them.
Our new field survey revealed a new group of investors has emerged: the crypto-curious investor. This diverse and politically significant group is reshaping how financial institutions and policymakers communicate. Understanding what motivates these groups—and where to reach them—is essential for any organization hoping to reach this new audience in our evolving financial and political landscape.
