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Business has found itself in the political crosshairs while trying to balance perceptions from a consumer base that is politically polarized, experiencing economic volatility, and undergoing technological upheaval. In this environment, what companies say and how they prepare for moments of reputational scrutiny is more critical than ever. Narrative Insights conducted a national voter survey, in-depth interviews with DC elites, and dial testing to provide actionable guidance for CEOs and corporate leadership teams as they navigate communications around sensitive, fast-moving, and politically charged issues. |
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KEY TAKEAWAYS
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Voter Expectations: Insights into what voters expect from companies and their CEOs.
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Building Trust: Guidance on message and delivery strategies most effective for establishing trust in a polarized environment.
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Communication Strategies: Evidence-based approaches to communication and positioning.
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Political Trends: Analysis of political developments and their implications for 2026 and beyond.
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