September 2020 Memo - Numbers Driving the Narrative
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1.8% – Joe Biden’s average lead in Florida
WHAT IT MEANS: Tightening is inevitable in a closely contested presidential race, and national polls still show President Trump consistently falling short of the 45.9% of the national vote he won in 2016. But Trump also seems to be benefiting from a shift in media coverage away from COVID-19 and the racial-justice protests that dominated June and July.
56% – Biden voters supporting him because he is NOT Trump
WHAT IT MEANS: Reelection campaigns are always a referendum on the incumbent, and Trump is uniquely polarizing. While this number suggests relatively soft support for Biden, it may not matter if Trump’s disapproval stays north of 50%. The dynamic is reminiscent of 2016 when Trump’s top attribute was that he was NOT Hillary Clinton.
5M – Number of popular votes Trump could lose by and still win re-election
WHAT IT MEANS: This is the Democrats’ ultimate doomsday scenario. Michigan, Pennsylvania, and Wisconsin are relatively older and whiter, with a high share of white voters without college degrees, and that trend could help Trump in November, even if he loses by a bigger margin in the popular vote. Long term, the diversifying battlegrounds of Arizona, Florida, Georgia – coupled with an eventually competitive Texas – could prove a bigger problem for the GOP.
7.8M – Jump in unemployment since February
WHAT IT MEANS: The economy has added jobs for four straight months, but the pace has slowed dramatically. Independent voters tend to judge politicians on the direction of the job market, so the summer job surge may explain why Trump still outperforms Biden on the economy. And historically—since 1928—the incumbent party has won nearly 90% of presidential elections when the S&P 500 is in an upswing. But will this sentiment hold, if these indicators slow or reverse?
24.3% – Share of Americans working remotely
WHAT IT MEANS: COVID has transformed the economy in ways that won’t reverse immediately. Working from home has benefits (no commute) and drawbacks (disruptive kids). Most people are not as efficient when they work from home, but a large chunk of the workforce would like the option of working from home, at least part-time, after the pandemic ends.
41% – Share of Americans who report that they only pay attention to one or two trusted news sources
WHAT IT MEANS: The sheer amount of news available is making it harder for Americans as they search for information they trust. Consequently, their solution is to commit to only a small number of sources with party affiliation being the primary determinant. A polarized media landscape is only deepening our political divisions with implications that will be felt well beyond the election year.