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The Creative Brief - April 2026

Written by Admin | Apr 30, 2026 4:00:01 AM

WHAT'S INSIDE?

 We launched a brand, built a signature visual library, and won a few awards. We also took a closer look at designs that are truly out of this world.

 

POWERING A BRAND

The Foundation for Energy Security and Innovation

When the Foundation for Energy Security and Innovation (FESI) approached us, they needed more than a logo. They needed to define and create a brand built for impact.

Positioned at the center of government, industry, and research, FESI required an identity that could reflect its complexity while clearly signaling its role as a connector, convenor, and catalyst.

In close partnership with the Foundation’s team, we explored and refined multiple creative directions across logo design, colorways, typography, and foundational messaging. The result was a polished brand platform that resonates with senior-level government and public affairs audiences.

We then translated the brand into a new digital home at FESI.org, designing a website that reflects credibility, core values, and scalability. A modern foundation for a mission built around progress.

 

 

A LOGO BUILT FOR LIFTOFF

Artemis II

NASA launched the Artemis II mission on April 1, 2026. While the rest of the world was scrolling for updates, our Design team focused on the details behind the logo and brand theme.

The name is no accident. In Greek mythology, Artemis is Apollo’s twin. Looking back in history, our team couldn’t help but recall the Apollo space missions and the bravery of the astronauts and engineers who took bold steps for the future of all mankind. Like those early missions, Artemis II is the result of years of careful engineering, with every system, line, and connection designed, tested, and trusted to carry humans farther than ever before.

At first glance, Artemis II’s brand and logo seem simply bold and graphic. Look closer, and it reveals layers of meaning rooted in engineering, exploration, and human ingenuity, where art and science meet in motion.

Hidden in plain sight, the Artemis II logo reads as the word “all”—a powerful reminder that this mission belongs to all mankind. It reflects a program built not only to advance science but also to unite people through shared purpose.

Artemis II’s logo does more than mark a mission—it invites people into it.

 

 

THE DOCTOR IS IN

Capturing Brand Authenticity for TeamHealth

Across industries, we see the same pattern: organizations will invest in messaging but then default to generic visuals. TeamHealth wanted something different – a visual library that brings their mission to life.

The shoot was guided by a clear creative strategy. Every decision – location, talent, and styling – was designed to pull their brand forward and convey clarity of their mission.

We approached post-production with longevity in mind. We selected images to anchor TeamHealth’s new website and integrate seamlessly across other media for years to come.

When looking holistically at a brand, words alone can’t always carry your message; the imagery has to back it up.

 

AND THE AWARDS GO TO...

Narrative Clients!

Narrative is proud that our clients have been recognized by the Reed Awards for the fourth consecutive year, with our work receiving honors across multiple video categories.  

Alliance for Aging Research: Our work for the Alliance for Aging Research won Best Online Video (Biographical) by putting people at the center. This work elevated lived experience with clarity and care, and translated complex issues into a compelling, human story that informs, inspires, and resonates far beyond the screen.

SAFE: SAFE came to us to help them tell a better story about grid modernization, an issue that’s often overlooked and difficult to make tangible to critical audiences. We delivered, ultimately winning Best Online Video for Public Affairs & Issue Advocacy. The video underscores the power of persuasive storytelling and its ability to advance big ideas.