West Palm Beach, FL – Narrative Strategies, a full-service strategic communications and public affairs firm headquartered in Washington, DC, announced its expansion into South Florida to serve clients in one of the world’s most dynamic and diverse economic centers. Agency veterans Matt Moon and Kelly O’Keefe, who have deep Florida ties and bring extensive experience navigating the convergence of business, politics, and media, will spearhead an office in West Palm Beach.
Moon, a Managing Director and a member of Narrative’s senior leadership team, will lead this expansion into Florida, leveraging his nearly two decades of experience working at the intersection of political advocacy and communications. He previously served as Deputy Executive Director at the National Republican Senatorial Committee (NRSC) under U.S. Senator Rick Scott (Fla.) and Communications Director for then-Gov. Scott’s 2014 gubernatorial re-election campaign. Matt has also served as Vice President of Advocacy at Business Roundtable, working on behalf of CEOs of major U.S. companies, where he developed a breadth of experience across antitrust, energy, environmental, financial services, healthcare, international trade, and tax policy.
“Matt is uniquely qualified to lead the expansion of our geographical footprint and our partnership with clients who see the fast-growing Florida market as key to their domestic and international objectives. His extensive experience, understanding of the political and business landscape in the state, and proven ability to maneuver complex communications challenges will help us not only with our existing clients with operations in Florida but attract new ones as well,” said Narrative Strategies CEO and Founding Partner Ken Spain. “Kelly’s experience delivering best-in-class corporate communications, public relations, and marketing strategies are also critical as we invest in this exciting new market and make it a success.”
O’Keefe, a Director who has been with Narrative since its founding, is a native of Fort Pierce, FL. After earning degrees in International Affairs and Communication Studies from Florida State University, she began her career working in the office of U.S. Representative Brian Mast, representing St. Lucie, Martin, and Palm Beach Counties. Kelly has managed numerous initiatives for high-profile clients in the aerospace, defense, manufacturing, and real estate industries, many of which are operating and expanding in Florida.
“Narrative will serve as an indispensable partner for companies and organizations operating within the state of Florida, providing a premium level of client service that will enable them to successfully achieve their public affairs objectives,” said Matt Moon. “Kelly and I look forward to expanding Narrative’s presence beyond the Beltway while helping clients manage the increasingly complex relationship between business and politics.”
Narrative’s geographic expansion coincides with aggressive strategic growth investments in new talent, technology, and capabilities as the firm nears the fifth anniversary of its founding.
Our new office is located at:
222 Lakeview Avenue, Suite 801, West Palm Beach, FL, 33401
For more information about our expansion into South Florida, email info@narrativestrategies.com.